Marketing has three jobs. Only three.
Awareness. Lead gen. Sales enablement.
Three levers that always add up to 100%. Getting the mix right for your stage — that's what a B2B marketing leader is actually for. That's Lodo.
Lights on. Doors open. Pipeline full.
01 / The point of view
Most B2B marketing is expensive busywork.
Activity gets mistaken for strategy. Agencies bill for motion. A junior team runs twelve half-campaigns and calls it a plan. Meanwhile the mix is wrong for where the business actually is — so nothing compounds.
Lodo is the opposite: one senior operator, a clear allocation across the three levers, and AI doing the grunt work so it moves fast and stays lean.
02 / What Lodo does
Fractional CMO-level marketing for B2B.
Fractional CMO leadership
Own the strategy, the plan, and the numbers — the marketing leader your stage needs, without a full-time hire.
Positioning & messaging
Sharpen who you're for and why you win, so sales has something that actually lands.
Demand & pipeline
Build the lead-gen engine across the channels that convert for B2B — and prove what's working.
Marketing ops, run on AI
Systems, automation, and reporting that keep it all compounding without adding headcount.
03 / The framework
Three levers. One mix. Set for your stage.
The levers always add up to 100%, so marketing is an allocation problem — not a do-more-of-everything problem. The winning mix depends entirely on where the business is. Move the stage and watch it rebalance.
Pick a stage →
You're known enough to scale. Lead gen ramps up while awareness and enablement hold the line.
04 / The AI edge
The strategy of a veteran. The speed of a machine.
AI does the grunt work — research, first drafts, analysis, reporting — so senior judgment gets spent on judgment. That's how one operator covers what used to take a team.
You get CMO-level marketing without the CMO-level payroll, and without an agency retainer that bills for activity you can't see.
Roughly what you'd pay
Scoped to your stage and mix — you pay for leadership, not headcount.
05 / AI projects
We build with AI, not just talk about it.
AI service · Reputation
EveryReply
Every Google review answered within 24 hours, in your brand voice, with a specialist approving every word before it posts.
Visit site ↗iOS app · Sports
DIFYT
Do It For Your Team. Players log the work they put in outside practice, earn points, and chase a leaderboard that resets every Monday. Coaches set the challenges.
View on the App Store ↗iOS game
Excess Baggage
One suitcase, $2,000, and thirty days. A buy-low, sell-high trading game played out of a carry-on across six world cities — with customs waiting.
View on the App Store ↗06 / Who you work with
Founder-led. You get the senior operator — not a handoff.
Lodo is Matt McGhie. When you hire Lodo, you work directly with the person doing the thinking — no account managers, no junior team learning on your budget. Senior B2B marketing leadership, run lean with AI.
Free B2B marketing audit
Find out where your mix is wrong.
A no-pitch teardown of your current marketing across the three levers — and where the mix should sit for your stage. Yours to keep whether we work together or not.
Request your audit07 / Start here
Let's get your mix right.
Book a strategy call and we'll map your three levers to where your business actually is — and what to change first.
Rather email? matt@lodomarketing.com